1.A firm must know where to position its product based on price and
quality
region
communication
promotional efforts
2. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?
Altered pricing
Price adaptation
Fixed pricing
Regular prices
3. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?
Step 2 – developing the research plan
Step 5 – drafting the report
Step 1 – defining the problem
Step 4 – analyzing the information
4. A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called
competitor profile
customer profile
financial position
vendor profile
5. New-to-the-world products are ________.
existing products that are targeted to new geographical markets
low-cost products designed to obtain an edge in highly competitive markets
new products that create an entirely new market
new product enhancements that supplement established products
6. These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility.
Discretionary responsibility
Employee responsibility
Economic responsibility
Legal responsibility
7. When diversification involves additions of a business related to the firm in terms of technology, markets or products, it involves
vertical diversification
concentrated growth
concentric diversification
horizontal integration
8. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?
Technological
Cultural
Economic
Political
For Full exam access please contact us
quality
region
communication
promotional efforts
2. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?
Altered pricing
Price adaptation
Fixed pricing
Regular prices
3. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?
Step 2 – developing the research plan
Step 5 – drafting the report
Step 1 – defining the problem
Step 4 – analyzing the information
4. A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called
competitor profile
customer profile
financial position
vendor profile
5. New-to-the-world products are ________.
existing products that are targeted to new geographical markets
low-cost products designed to obtain an edge in highly competitive markets
new products that create an entirely new market
new product enhancements that supplement established products
6. These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility.
Discretionary responsibility
Employee responsibility
Economic responsibility
Legal responsibility
7. When diversification involves additions of a business related to the firm in terms of technology, markets or products, it involves
vertical diversification
concentrated growth
concentric diversification
horizontal integration
8. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?
Technological
Cultural
Economic
Political
For Full exam access please contact us
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